On December 7, Jiuzhaigou Valley Scenic and Historic Interest Area, the “fairy tale world”, was full of fascinating winter scenery and tourists. The 2024 Sichuan Winter Tourism Launching Ceremony was held here, officially opening the hot curtain of “winter tourism in Sichuan”.
This winter, Sichuan will continue to focus on the theme of “Appreciating the Snow and Ice of Sichuan Mountains and Enjoying the Warm Sun of Climbing the West”. From December this year to March next year, a series of “Winter Tour Sichuan” consumption season activities will be launched, with 5000 cultural and tourism activities, 150 million cultural and tourism gift packages distributed, and 7 high-quality winter tourism products launched, including key ski resorts, characteristic hot springs, and key tourist resorts. With high-quality and heartwarming services, we invite tourists to Sichuan to experience the “hexagonal” fun of “eating, living, traveling, shopping, and entertainment”.
During the event, Li Ziqi, the ambassador for promoting Sichuan intangible cultural heritage, Hailai Amu, a singer from Liangshan, Liu Hong, the director of Ganzi Culture and Tourism Bureau, Zhang Wen, the “African Child” from Sichuan, and Sula Wang, the “Captain of Mount Everest”, jointly promoted the rich gameplay and unique routes of winter tourism in Sichuan. Colorful winter scenery is endless, with warm sunshine, ice and snow, hot springs, delicious food, New Year’s flavor, and performances all coming to life, just waiting for you!
